It’s hardly dry roast peanuts and not the usual thing you’d order with your pint, but one chain of pubs in Manchester has started selling scratch cards for a new cancer care facility.
The scratch cards in question were created and distributed in order to raise funds for the new Christie cancer centre in Urmston, Manchester. And now one pub manager will cycle round all 124 of independent Manchester brewer Joseph Holts pubs to collect scratch cards and hopefully earn over £15,000 for the new wing of the Integrated Procedures Unit at the Withington Hospital.
Ian Salmon, the manager of the Lord Nelson pub in Urmston was the brainchild of the idea and so is now going from handling bars to handlebars as he embarks on this awareness-raising journey. His reason for undertaking the challenge is simple:
“Everybody knows somebody who has been touched by cancer and we all have to do our best to try and eradicate it.”
The scratch cards are not set up like your typical fast-buck making games you see in kiosks and shop. These cards cost between 50p and £1 and rather than receiving a cash prize in the event of a win, winners will instead be presented with either one or two gallons of any Joseph Holt beer!
The estimated total Joseph Holt expects to receive from the scratch card drive is £15,376. Scratch cards are only part of what Joseph Holt aims to achieve in their 100th year of helping The Christie Hospital and The Christie Charity. They are holding a Centenary Appeal and plan to raise a tremendous £300,000 by the time the year is out.
The Joseph Holt clan have held a series of events and took part in major challenges such as the Three Peaks Challenge and Great Manchester swim all in the name of this fantastic cause. The huge funds raised by Ian Salmond and supporters will hopefully provide a new reception area for a new unit within the Christie Hospital – 100 years after Sir Edward Holt raised a life-changing sum for the hospital and charity.
If you would like to support Ian Salmond in the Centenary Appeal for The Christie Charity, or perhaps just fancy your chances of winning some Joseph Holt’s ale of your choice, then simply ask for a scratch card at the bar of one of the brewery’s many pubs.
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